Hani AlAita BSc., MBA


Hani is the Franchise Manager of Johnson & Johnson's Digestive Health portfolio (IMODIUM®. MOTILIUM®, MICROLAX®, PEPCID®) for Europe, Middle East and Africa. He joined the company (Pfizer Consumer Healthcare prior to J&J acquisition) in Canada in 2005 as an associate brand manager on the allergy portfolio (REACTINE®, BENADRYL®), he subsequently managed the smoking cessation brands (NICODERMc, NICORETTE®) during the introduction of the smoking bans in Canada and most recently prior to his transfer to Europe, Hani managed the Canadian Digestive Health portfolio (IMODIUM®, PEPCID®, FLEET®) where he led a major repositioning of that portfolio to target the aging population (baby boomers).

Prior to joining J&J, Hani completed his MBA at Schulich (York University) where he was nominated by Strategy magazine as one of the top eight marketing grads in Canada. His marketing/ entrepreneurial career also included co-founding in 2002 one of the first e-commerce virtual movie rental companies in Canada (rentamovie.ca) which was later acquired prior to starting his MBA.

Hani also holds a BSc. from McGill University, with close to four years of experience in the IT industry.

For futher information please send an email, by clicking here ->

Related Links:
NICODERM TV Advertising
Top 8 Marketing Grads - 2006